Introduction to Marketing

Digital marketing sits at the top of most in-demand skills on the web today. All companies, big and small, are leveraging the power of this skill to push their product to the face of willing buyers. The introduction to marketing is a beginner friendly course that introduces you to the world of Digital marketing.

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Learn more about the course below.


Introduction to Marketing Training program overview

The introduction to marketing course seeks to break all the complexities of the marketing and digital marketing processes into tiny, mouth-sized bits for you. This course focuses on simplifying the concepts of online marketing and digital sales business for anyone interested.

In this course, you will learn about the foundational concept of marketing, market research, search engines, content strategy, email marketing, video marketing, etc. You will also learn how to target the right customers



You will gain a thorough understanding of online marketing tools and how to use them. You will also gain in-depth knowledge on how to optimize your content and content strategy for the search engines.



By the end of this course, you should be sound enough to take on digital marketing gigs or jobs. With the information in this course, you’ll be good enough to handle the entire digital marketing strategy for small and medium businesses.



You don’t need to have any previous knowledge about marketing to take this course. It is entirely for beginners. All you need to have is grit and keen interest to take in all the course has in store for you!

The registration process

Once you have completed our simplified enrolment process, you’ll receive an email confirmation with your payment receipt in your registered email ID. You can then access the entire content of the online student portal immediately by logging in to your account on our site. Should you require any assistance please reach out to us via email ( or via our online chat system.

The course curriculum

The curriculum for this Introduction to Marketing incorporates all updates to the certification exam. The following is a list of broad topics covered

  • Course Introduction
  • Exercise and Checklist
  • Economic Roots of Marketing
  • Marketing from a Business Owner's Perspective
  • Difference Between Marketing and Advertising
  • Unique Value Propositions
  • UVP Examples
  • Introduction
  • Identifying Your Target Market
  • Exercise - Find and Talk to Your Customers
  • Creating an Ideal Customer Avatar
  • Calculating Your Target Market Size
  • Social Media Marketing
  • Content Marketing
  • Content Marketing Examples
  • Affiliate Marketing
  • Sales Funnels
  • Paid Marketing
  • The Net Promoter Score
  • The Biggest Secret of Marketing Success
  • Creating a Marketing Strategy
  • Two Ways to Create a Marketing Plan
  • Leveraging Large Platforms
  • Creating Your Own Online Presence
  • Online Presence Examples
  • Product Quality is a Great Selling Tool
  • Driving Traffic from Your Email Signature
  • Building a Sales Team
  • Pitfalls of Outsourcing Your Marketing
  • Introduction to SEO
  • History of SEO
  • SEO for New Websites
  • Meta Title and Meta Keyword
  • Intro to Keyword Research
  • Common SEO Mistakes
  • Top SEO Ranking Factors
  • Finding Good Links for SEO
  • Intro to Google Analytics
  • Setting Up Google Analytics
  • Real Life Example
  • A/B Testing Explained
  • A/B Testing Example
  • Offline Marketing
  • Business Networking
  • Brick and Mortar Stores