Introduction to Marketing

4k learners

Digital marketing sits at the top of most in-demand skills on the web today. All companies, big and small, are leveraging the power of this skill to push their product to the face of willing buyers. The introduction to marketing is a beginner friendly course that introduces you to the world of Digital marketing.

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  • 1-year e-learning access

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Course Overview

Introduction to Marketing Training program overview

The introduction to marketing course seeks to break all the complexities of the marketing and digital marketing processes into tiny, mouth-sized bits for you. This course focuses on simplifying the concepts of online marketing and digital sales business for anyone interested.

In this course, you will learn about the foundational concept of marketing, market research, search engines, content strategy, email marketing, video marketing, etc. You will also learn how to target the right customers



You will gain a thorough understanding of online marketing tools and how to use them. You will also gain in-depth knowledge on how to optimize your content and content strategy for the search engines.



By the end of this course, you should be sound enough to take on digital marketing gigs or jobs. With the information in this course, you’ll be good enough to handle the entire digital marketing strategy for small and medium businesses.



You don’t need to have any previous knowledge about marketing to take this course. It is entirely for beginners. All you need to have is grit and keen interest to take in all the course has in store for you!

The registration process

Once you have completed our simplified enrolment process, you’ll receive an email confirmation with your payment receipt in your registered email ID. You can then access the entire content of the online student portal immediately by logging in to your account on our site. Should you require any assistance please reach out to us via email ( or via our online chat system.

Course Outline

Course Introduction
Exercise and Checklist
Economic Roots of Marketing
Marketing from a Business Owner's Perspective
Difference Between Marketing and Advertising
Unique Value Propositions
UVP Examples
Identifying Your Target Market
Exercise - Find and Talk to Your Customers
Creating an Ideal Customer Avatar
Calculating Your Target Market Size
Social Media Marketing
Content Marketing
Content Marketing Examples
Affiliate Marketing
Sales Funnels
Paid Marketing
The Net Promoter Score
The Biggest Secret of Marketing Success
Creating a Marketing Strategy
Two Ways to Create a Marketing Plan
Leveraging Large Platforms
Creating Your Own Online Presence
Online Presence Examples
Product Quality is a Great Selling Tool
Driving Traffic from Your Email Signature
Building a Sales Team
Pitfalls of Outsourcing Your Marketing
Introduction to SEO
History of SEO
SEO for New Websites
Meta Title and Meta Keyword
Intro to Keyword Research
Common SEO Mistakes
Top SEO Ranking Factors
Finding Good Links for SEO
Intro to Google Analytics
Setting Up Google Analytics
Real Life Example
A/B Testing Explained
A/B Testing Example
Offline Marketing
Business Networking
Brick and Mortar Stores


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